AboutEst. 2004 / Relaunched 2026Est. 2004
We’d rather own a few things that work than chase everything that might work.
01 / Why we exist
A lot of software ships as soon as it mostly works, and the rough edges stay rough because the team has already moved on to the next feature. We started Blue Media Group to build the other way. We pick a few narrow problems, make one focused product for each, and keep working on the details long after launch, from how fast a page loads to what an error message actually tells you.
SiteCurl checks any website for the problems that are easy to miss, whether you built it or you look after it for someone else. Tenure helps church staff notice volunteers who are starting to drift away. Each product has to cover its own costs, and what it earns goes back into making it better. What we want is a small set of products that each do one job well and keep getting better every year.
02 / Why that matters to you
If you’re thinking about trusting a small company with part of your work, here’s what you’d be getting. We don’t have investors, so the people we answer to are the ones who pay for our products. We build each one expecting to run it for years, which makes the small things worth getting right. And since we only run a few, the person who answers your question is usually the one who built the product.
Blue Media Group started in 2004 as a web consultancy and relaunched in 2026 to build its own products. It’s run by Le’Rhone Walker, and you can read more about him on his own site.
lerhonewalker.com → (opens in a new tab)03 / What we believe
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i
A few products at a time
We only work on a handful of products at a time. Every product we add takes attention from the others, and we would rather each one get enough of it.
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ii
Each product earns its keep
If a product can’t make money soon, it probably isn’t worth building. We have no investor money to keep an idea alive while it looks for customers, so each product has to cover its own costs.
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iii
We make the boring calls
Sometimes the right move is fixing old code before it causes trouble, or taking the time to sort out one customer’s problem properly. Those never show up in a demo, and they’re a big part of why software feels good to use.
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iv
We care how it’s made
Working software is where we start. We also care about clean markup, accessibility, and pages that load fast. That takes longer up front and saves a lot of cleanup later.
Want to see what that looks like?
SiteCurl is live today and Tenure is in beta. Have a look, or tell us what you’re working on.